Beyond the Runway

The recent transition of Dries Van Noten, the celebrated Belgian designer, into a new creative chapter stands as a testament to the restless dynamism that defines the world of luxury. Having stepped down as creative director of his own House, Van Noten has found a new channel for his aesthetic vision — one focused on art curation and the immersive experience of his boutiques.

Image credit: courtesy of Tijs Vervecken

The new London flagship — installed in a former bank on Hanover Square — embodies this evolution. Its interior design is defined by the fusion of historic architectural elements with contemporary objects, creating a space that rewards exploration and invites discovery. “This space began to guide us,” Van Noten has said, underscoring the importance of narrative in every corner. The store is far more than a setting for clothes; it is a creative refuge where each piece — from a bronze sculpture to a bespoke mirror — tells its own story.

Photography by Dries Van Noten

Van Noten is not merely championing Belgian talent — he is actively privileging collaborations with local artisans, creating a virtuous circle that enriches the House at every level. It is a clear expression of his philosophy: a studied balance between the old and the new that delivers a singular experience for the most discerning client.

To immerse oneself in Van Noten’s new creative chapter is to recognize that fashion transcends garments entirely. It is an ongoing narrative, a celebration of the aesthetic, and a pursuit of discovery that resonates in every corner of his boutiques.