A Summer Steeped in French Nostalgia

How Daisy Edgar-Jones envisions the ideal summer wardrobe — where modernity meets nostalgia

Daisy Edgar-Jones — actress, style force, and one of her generation’s most compelling presences — is at the center of attention as the face of Gucci Lido, a campaign shot against the beguiling landscapes of Sorrento, Italy. The weather, however, was less than cooperative. “It wasn’t the season,” she jokes, “so it rained a little. I’d love to go back and do it properly.” When it comes to summer holidays, Edgar-Jones has her sights set on an iconic destination: the South of France, a place inextricably linked to her enduring muse and style icon, Jane Birkin.

“She is my constant, eternal muse,” Edgar-Jones says, her eyes brightening. With a fringe that openly nods to Birkin’s aesthetic, she has immersed herself in the study of that legendary summer style: denim shorts paired with white T-shirts, delicate lace tops with fitted jeans — all carried with an air of effortless boho chic. For 2025, Edgar-Jones’s summer wardrobe reads like a list Birkin herself might have approved: beloved straw hats and a considered edit of “shorts and T-shirts and beautiful dresses.”

Gucci’s Lido collection redefines summer chic by fusing personal comfort with singular style

While she harbors a certain longing for the clean authority of a heel, Edgar-Jones freely admits her preference for sandals — though it is the loafers from the Gucci Lido collection that have genuinely captured her attention. “I loved the soft green loafers,” she declares, “perfect with jeans and a white T-shirt.” She also singles out a crisp white top-and-matching-shorts set that, to her eye, reads as a tribute to the 1970s — reaffirming her deep and abiding connection to classic fashion.

When it comes to packing, Edgar-Jones counts herself among the accomplished last-minute practitioners. “I’ve learned to pack quickly because I have to do it often for work,” she notes. Traveling light is, for her, an art form — one that her unpredictable schedule has refined into instinct. Yet certain pieces from this Gucci collection, with their fresh and considered design, will undoubtedly secure their place in her luggage before her summer adventures begin.

Daisy Edgar-Jones’s emergence as a fashion presence not only reaffirms Gucci‘s authority in the contemporary landscape — it quietly challenges received ideas about what summer style should be. Her fascination with Jane Birkin’s aesthetic is a reminder that true chic has always resided in comfort and authentic self-expression. Fashion, in the end, should reflect the free spirit we all seek to inhabit on long, sun-drenched days.