CEOs Played Golf — and Made Financial History

Club de Golf Chapultepec provided the ideal setting for the second edition of the Broxel & Google Cloud Invitational 2025 — an event that brought together sport, innovation, and high-level business networking in equal measure. More than 100 leaders, among them CEOs and senior executives, gathered under the organizing hand of Julio Velázquez (Google Cloud Mexico) and Gustavo Gutiérrez (Broxel), transforming the tournament into a premier platform for forging strategic alliances.

Since their partnership began in 2021, Broxel and Google Cloud have been driving financial transformation across Latin America. The Invitational 2025 distinguished itself not only through competitive play but through a series of panel discussions focused on financial inclusion and digitalization — the defining issues for startups and established enterprises alike across the region.

The event also served as the official launch of Iceberg, a financial technology marketplace positioned to redefine access to digital solutions for businesses. “We have hidden potential — like an iceberg — ready to be unlocked,” said Gutiérrez, underscoring the platform’s capacity to drive profitability and accelerate business growth.

More than a golf tournament, the Invitational has solidified its standing as a space where innovation and leadership converge. Conversations centered on financial inclusion and technology set the agenda, confirming that the future of business in Mexico and Latin America is being written in the language of digitalization.

With each successive edition, the event deepens its relevance within the regional business ecosystem — proving that golf can be far more than a sport: a tool for building a more inclusive and technologically advanced tomorrow. The message is unambiguous: financial progress and a passion for the game go hand in hand.