Celebrating Mexico’s National Tequila Day

Today, July 24th, we celebrate Mexico’s National Tequila Day.

Tequila is far more than a spirit — it is tradition, identity, and one of Mexico’s most eloquent ambassadors to the world.

This year’s celebration was marked by a historic achievement. At Tequila Lab, a new Guinness World Record was set with the display of 3,199 tequila bottles at a single location.

The event was attended by executives from across the tequila industry and the country’s leading producers, as well as Jalisco Governor Pablo Lemus and Zapopan Mayor Juan José Frangie, who were present to witness this international recognition firsthand.