Meliá Hotels International Commits $75 Million to Mexico and Plans to Double Its Portfolio

Meliá Hotels International is laying the groundwork for an ambitious future in Mexico’s tourism sector — one backed by serious capital and a clear strategic vision.

At the inauguration of its ZEL hotel in Punta Cana, the Spanish hospitality group confirmed it will direct $50 million toward the exclusive Paradisus Cancún and approximately $25 million to improvements across its existing Mexican portfolio. André Gerondeau, Chief Operating Officer of Meliá Hotels International, was unequivocal: “We are committed to Mexico, and our investment speaks for itself.”

Following a remarkable 15.5% surge in international tourism to Mexico in 2024, Meliá has set its sights on expanding from seven to thirteen properties in the country within two years.

CEO Gabriel Escarrer Jaume reaffirmed the group’s commitment to the Mexican market at the International Tourism Fair, noting that the expansion aligns directly with Mexico’s ambition to rank among the five most visited countries in the world.

Gerondeau also underscored the significance of the United States-Mexico-Canada Agreement, which — despite its current complexities — continues to anchor positive growth expectations for the region.

“Tourism demand, nearshoring, and broader economic growth are all encouraging signals for our future here,” Gerondeau said. The group’s conviction is reflected in its capital allocation: more than 20% of Meliá’s global investment is now concentrated in Mexico — a figure that speaks to a relationship far deeper than opportunistic expansion.

With an asset base valued at €4.7 billion, Meliá shows no signs of slowing. Gerondeau announced specific plans for Mexico’s Pacific coast, emphasizing the group’s interest in bringing the ZEL brand to Pueblos Mágicos and destinations with compelling untapped potential.