Fundación Checo Pérez: Giving Back Is Part of the Podium

Away from the roar of the engines, Sergio “Checo” Pérez has spent years driving a mission that speaks to his commitment to Mexico.

Fundación Checo Pérez, established in 2012, was founded with the purpose of supporting children and families living in vulnerable conditions — providing access to education, healthcare, and meaningful opportunities for development.

The Guadalajara-born driver has consistently described the foundation as one of the most significant endeavors of his life. Its purpose extends well beyond motorsport: it seeks to generate tangible change in communities facing the most difficult circumstances.

In every public appearance connected to the foundation, “Checo” speaks with evident pride of his sister Paola Pérez, who leads the institution and coordinates its programs with both humanist vision and professional rigor.

Paola Pérez – Fundación Checo Pérez

Headquartered in Guadalajara, Jalisco, the foundation has extended its reach to other cities through traveling campaigns and charitable events.

Under its leadership, the foundation has forged alliances with private companies, schools, and healthcare organizations that amplify its impact across multiple regions of the country. Among its most representative initiatives are academic scholarships for talented young students, nutritional support for marginalized communities, and partnerships with hospitals and care centers to channel vital medical resources.

Beyond the circuit, Fundación Checo Pérez embodies a different kind of victory — one measured not by the stopwatch, but by the capacity to transform lives.

Discover the full interview in the current edition of Elite Business.

Fundación Checo Pérez